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BC Beat

Commentary, analysis and observations on the business of television from the staff of Broadcasting & Cable. Edited by Senior Editor Joel Topcik.

Wednesday, March 28, 2007

Schwag Watch: HGTV Mailboxing

And today's winner of the "seriously, what in the world was the flack thinking when they ordered this one" award goes to: HGTV's new show Bought & Sold.

Witness the waste of money that arrived not once, not twice, but three times today at B&C HQ. Yes, that is a plastic mailbox.

So, just to reiterate, today HGTV sent us three 3 lb. boxes measuring 15.25" x 15.25" x 3.5" each containing a plastic mailbox, a folder, a CD and a DVD, a press release and a small booklet.  

The saddest part? Now we've kind of given HGTV the coverage they were looking for. Sigh.

Previously: DIY Environmental Damage

By Garth Johnston

Mar 28 2007 7:52AM | Permalink | Email this | Comments (1) |

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