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BC BeatCommentary, analysis and observations on the business of television from the staff of Broadcasting & Cable. Edited by Senior Editor Joel Topcik.
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Monday, August 11, 2008NBC's Delayed Duds Turn a New 'Page'
All of that was supposed to change earlier this year. To celebrate the 75th anniversary of the program, NBC held a fashion show on the Today show, allowing viewers to vote on new, updated page uniforms designed by upscale clothing house Brooks Brothers.
The winner was a sleek and stylish gray suit (skirts for the ladies). They have a tailored look and even sport hidden pockets in the forearms of the sleeves.
Though they were fitted back in April, one West Coast-based page told B&C, “We’re still waiting.” So what happened? When B&C asked about the suits, still missing as of last Thursday, our timing was incredibly fortuitous. An NBC publicist reported that pages were to be receiving their new outfits the very next day.
Prior to that revelation, the pages had already formed their own theories for the delayed duds.
One was money. Given that a fitted Brooks Brothers suit typically runs around $1,000, and the turnover among pages is notoriously high, many simply assumed the network reconsidered the wisdom of spending so much in these challenged economic times.
But if you wander over to 30 Rock and see the pages sporting smart-looking gray this week, it would fly in the face of their favorite hypothesis: that the new uniforms never existed in the first place and were really part of an elaborately cruel joke.
Aug 11 2008 6:00AM | Permalink | Email this | Comments (0) | Post a comment |
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